Faces, what do they do?
In this project, we curated a collection of thematic images, videos, sounds and gifs that conveyed a humorous or a satirical concept. We were encouraged to think of ourselves as artists, curators and web designer for a digital exhibition. Let me tell you how it started.
The content had to include self-created work and gathered content found online, and had to live on a Cargo website. The final collection/website also had to feature:
- A narrative sequence
- Multiple pages
- Hyperlinks used in and across pages
- Minimum 20 assets in the collection (mixture of images, sounds, gifs and videos)
Coming up with a concept.
My initial concept was personal growth and the different forms it can take. I envisioned humorous, relatable content illustrating what one might feel across these different forms, along with short, uplifting and inspiring bits. I aimed for it to be a positive companion for whoever is conscious or curious about their personal growth process. One they’d feel seen, heard, accompanied, and uplifted in. I intended to enforce cohesion using tone, a consistent message (yes to realness, no to negative dwellings), and visual harmony.
I planned it to be a collaborative, visual collection of the forms personal growth can take (e.g. trusting, accepting, loving). Each “form” would constitute a “feed” of relevant graphics.
Our first critique made me think reconsider this first choice: it might be tricky to make it feel humorous and light-hearted. So I decided to pick a new, simple, versatile concept: faces.
Pivoting on my concept.
In this second phase, we had to be able to show a working draft website to be critiqued for feedback. At that point, all content (images, videos, gifs, sounds) was to be gathered and ready to share in class.
I had been collecting lots of content, and my initial website draft felt like an Ali-baba cavern – no particular logic as to the order the content was displayed. During critique, I was advised to build more of a narrative in my website structure and in the way the pieces of content related to each other.
This quest for a “story” got me thinking about what we use our faces for. I did a brain-dump of my initial ideas (e.g. smiling, talking, recognizing, etc.), and what the content I had gathered made me think of.
I then grouped them in categories. I came up with four key things that faces do: connect, express, interact, and identify. I decided to make a page for each and make that sub-theme reflect in both the content, but also the way you navigate through the page.
Below are early mocks of how I planned to structure the website around these things faces do (homepage and category page).
Delivering the final website.
At this point, the final website was due. I created an about page to explain the concept of the website without shoving it in a viewer’s face right from the get-go. I refined my key pages, especially the way they were structured. I opted for:
- Linking the content in “connect” by a visual thread and a basic, playful storyline using copy
- Making the “express” page super bright
- Having interactive elements in “interact” (e.g. different versions of a similar image in an interactive slider)
- Having “identify” as a page where you view a selection of faces (real or fictitious, uniquely recognizable or conveying universally applicable concept) one-by-one, same as when you’re visually identifying someone
Next project → Volunteering doesn’t have to be one-size-fits-all