KOJU
Build agency over our online privacy in a durable and playful way.
KOJU
Build agency over our online privacy in a durable and playful way.
Cultivating agency around
online privacy.
Cultivating agency around online privacy.
ROLE
Design strategist
Interaction designer
Visual designer
UAT buddy
SKILLS
Competitive analysis, User flows, Wireframing, Interaction Design, Visual Design, Presentation
ROLE
Design strategist
Interaction designer
UX writer
Visual designer
UAT buddy
SKILLS
Competitive analysis, User flows, Wireframing, Interaction Design, Copywriting, Visual Design, Presentation
93% of Americans are worried about their privacy online. Yet, most feel completely powerless to do anything about it.
HOW COME?
→ We lack visibility into what data is being collected when, and where it goes.
→ We’re unclear on what the “threat” even is. Research participants had the feeling of being a potential target for the entire world – from big tech companies to ill-intentioned individuals in a basement.
→ The game and its rules are always changing: from the technology itself to its regulations.
→ The convenience of highly customized online experiences (informed by our personal data) directly competes with our desire for privacy.
→ Feeling out of our depth vis-à-vis online privacy keeps us from even trying.
93% of Americans are worried about their privacy online. Yet, most feel completely powerless to do anything about it.
HOW COME?
→ We lack visibility into what data is being collected when, and where it goes.
→ We’re unclear on what the “threat” even is. Research participants had the feeling of being a potential target for the entire world – from big tech companies to ill-intentioned individuals in a basement.
→ The game and its rules are always changing: from the technology itself to its regulations.
→ The convenience of highly customized online experiences (informed by our personal data) directly competes with our desire for privacy.
→ Feeling out of our depth vis-à-vis online privacy keeps us from even trying.
INTRODUCING
KOJU
A mobile app that challenges you with one question and one action a day. In about 5 minutes a day, you build your awareness of what personal security means for you and your ability to protect yourself online.
INTRODUCING
KOJU
A mobile app that challenges you with one question and one action a day. In about 5 minutes a day, you build your awareness of what personal security means for you and your ability to protect yourself online.
How I got there?
Looked something
like this.
How I got there?
Looked something
like this.
PROBLEM DEFINITION
This project idea stemmed from two things: 1) my own feelings of powerlessness as someone who’s online 80% of the time, and 2) exploring my responsibility as a contributor to our digital landscape. But the goal was to build something that would serve the wider community (not just me). So, my first move was to validate this problem space, through primary and secondary research. This first phase confirmed that this was an issue for folks who use the internet to any extent, and that there was no pre-existing solution solving for it.
To understand the beliefs, experiences and feelings people had around their online privacy, I conducted 8 interviews with men and women between 24 and 54 years old, making sure to select people of all levels of familiarity with the internet. After analyzing the research data and teasing out patterns and core insights, I distilled the findings into empathy maps to refer to during concepting.
PROBLEM DEFINITION
This project idea stemmed from two things: 1) my own feelings of powerlessness as someone who’s online 80% of the time, and 2) exploring my responsibility as a contributor to our digital landscape. But the goal was to build something that would serve the wider community (not just me). So, my first move was to validate this problem space, through primary and secondary research. This first phase confirmed that this was an issue for folks who use the internet to any extent, and that there was no pre-existing solution solving for it.
To understand the beliefs, experiences and feelings people had around their online privacy, I conducted 8 interviews with men and women between 24 and 54 years old, making sure to select people of all levels of familiarity with the internet. After analyzing the research data and teasing out patterns and core insights, I distilled the findings into empathy maps to refer to during concepting.
DESIGN ITERATIONS
I refined the solution by rapid-prototyping and user-testing each iteration. After 7 iterations, I solidified the key product features that effectively empowered users with the skills to protect themselves online. I also refined the interactions that made these features most engaging, intuitive, and fun.
DESIGN ITERATIONS
I refined the solution by rapid-prototyping and user-testing each iteration. After 7 iterations, I solidified the key product features that effectively empowered users with the skills to protect themselves online. I also refined the interactions that made these features most engaging, intuitive, and fun.
VISUALS + VOICE
Once I had worked out functionality, I designed Koju’s UI to convey warmth and friendliness and approachability while maintaining a trustworthy sense of authority.
VISUALS + VOICE
Once I had worked out functionality, I designed Koju’s UI to convey warmth and friendliness and approachability while maintaining a trustworthy sense of authority.
NEXT PROJECT →
NEXT PROJECT →