Quip
QUIP
Reinventing oral care aesthetics – creating a dreamy, surreal landing page for quip.
ROLE
Solo Visual designer
SKILLS
Visual Design, Design Pitching
Reinventing oral care aesthetics – creating a dreamy, surreal landing page for quip.
ROLE
Solo Visual designer
SKILLS
Visual Design, Design Pitching
quip (lowercase intended), is a contemporary oral care company. They tasked us to create a landing page inventively showcasing their products.
SOLUTION
Surrealism and dreamscapes are a massive source of inspiration for me. In this project, I linked quip’s focus on creating delightful in-use experiences with a UI that visually exudes dream-like relaxation.
VISUALS CREATION
I created imagery highlighting the sleek design of the products, while displacing them from their usual environment into a surreal oasis.
VISUALS CREATION
I created imagery highlighting the sleek design of the products, while displacing them from their usual environment into a surreal oasis.
STYLE GUIDE
After consolidating the structure and layout of the page with wireframes, I created a style guide for the UI. I integrated the core elements of quip’s brand, including their two typefaces and quip green into a surreal, airy universe with a hint of retro.
STYLE GUIDE
After consolidating the structure and layout of the page with wireframes, I created a style guide for the UI. I integrated the core elements of quip’s brand, including their two typefaces and quip green into a surreal, airy universe with a hint of retro.
ANIMATION
To amp-up the dreamy feel of the page, I integrated floating movement and soft blur animations in the images using AfterEffects. I also animated the UI elements to gently guide the eye throughout navigation.
ANIMATION
To amp-up the dreamy feel of the page, I integrated floating movement and soft blur animations in the images using AfterEffects. I also animated the UI elements to gently guide the eye throughout navigation.
