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Quip

QUIP

Reinventing oral care aesthetics – creating a dreamy, surreal landing page for quip.

ROLE
Solo Visual designer
SKILLS
Visual Design, Design Pitching

Reinventing oral care aesthetics – creating a dreamy, surreal landing page for quip.

ROLE
Solo Visual designer
SKILLS
Visual Design, Design Pitching

quip (lowercase intended), is a contemporary oral care company. They tasked us to create a landing page inventively showcasing their products.

SOLUTION

Surrealism and dreamscapes are a massive source of inspiration for me. In this project, I linked quip’s focus on creating delightful in-use experiences with a UI that visually exudes dream-like relaxation.

VISUALS CREATION

I created imagery highlighting the sleek design of the products, while displacing them from their usual environment into a surreal oasis.

VISUALS CREATION

I created imagery highlighting the sleek design of the products, while displacing them from their usual environment into a surreal oasis.

STYLE GUIDE

After consolidating the structure and layout of the page with wireframes, I created a style guide for the UI. I integrated the core elements of quip’s brand, including their two typefaces and quip green into a surreal, airy universe with a hint of retro.

STYLE GUIDE

After consolidating the structure and layout of the page with wireframes, I created a style guide for the UI. I integrated the core elements of quip’s brand, including their two typefaces and quip green into a surreal, airy universe with a hint of retro.

ANIMATION

To amp-up the dreamy feel of the page, I integrated floating movement and soft blur animations in the images using AfterEffects. I also animated the UI elements to gently guide the eye throughout navigation.

ANIMATION

To amp-up the dreamy feel of the page, I integrated floating movement and soft blur animations in the images using AfterEffects. I also animated the UI elements to gently guide the eye throughout navigation.

Want to see my UX process in more detail? Check out this case study.