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real

Crafting onboarding for a therapeutic mental wellness app — or merging engagement and clinical efficacy.

real

Crafting onboarding for a therapeutic mental wellness app — or merging engagement and clinical efficacy.

Real is a mental wellness app offering therapist-created content at scale. 

Real is a mental wellness app offering therapist-created content at scale. 

CHALLENGE

Onboarding had to accomplish 3 critical jobs.

01.

Introduce an atypical care model

02.

Guide members to their first piece of content in a way that would optimize long-term engagement and retention

03.

Clinically support members from the get-go, whether they reached us in state of relaxed curiosity or one of emotional crisis

CHALLENGE

Onboarding had to accomplish 3 critical jobs.

01.

Introduce an atypical care model

02.

Guide members to their first piece of content in a way that would optimize long-term engagement and retention

03.

Clinically support members from the get-go, whether they reached us in state of relaxed curiosity or one of emotional crisis

INTRODUCING

ONBOARDING

THE BABY

ONBOARDING

01. Get to know Real

02. Sign up

03. Customize your experience to your needs and curiosities

04. Escalate your clinical care as needed

Get to know Real

Sign up

Let your needs and areas of curiosity shape your experience

Escalate your clinical care as needed

ROLE

Design strategist
Interaction designer
Visual designer
UAT buddy

SKILLS

Competitive analysis, User flows, Wireframing, Interaction Design, Visual Design, Presentation

ROLE

Design strategist
Interaction designer
UX writer

Visual designer
UAT buddy

SKILLS

Competitive analysis, User flows, Wireframing, Interaction Design, Copywriting, Visual Design, Presentation

How I got there?
Looked something 
like this.

How I got there?
Looked something 
like this.

SCOPING

We had 6 months to design and build a brand new app from scratch. I worked closely with Product and Engineering to outline, scope and prioritize the “MVP” features we’d launch with — based on our OKRs, timeline and technical considerations.

SCOPING

We had 6 months to design and build a brand new app from scratch. I worked closely with Product and Engineering to outline, scope and prioritize the “MVP” features we’d launch with — based on our OKRs, timeline and technical considerations. 

WIRES

Now that we had a clear “what”, I used wires to iterate on the “how”: the functionality. I tagged team with Engineering to define components and interactions.

 

As I owned copy on this feature, I used this step to a) align with XFN collaborators (e.g. Legal, Marketing, Clinical) on what we needed to communicate on key screens, and b) iterate on the more intuitive and human way to convey those messages. 

WIRES

Now that we had a crystal-clear “what”, I used wires to iterate on the “how”: the functionality. I tagged team with Engineering to define components and interactions based on our technical constraints (e.g. selecting a component library to accelerate the design-to-build transition, technical dependencies).

 

As I owned copy on this feature, I used this step to a) align with XFN collaborators (e.g. Legal, Marketing, Clinical) on what we needed to communicate on key screens, and b) iterate on the more intuitive and human way to convey those messages. 

HI-FI + HANDOFF

After a couple iterations of wireframing and frequent XFN reviews, functionality was locked down. Here was the kicker: because of our tight timeline, my design partner (who owned her own set of features) and I had to come up with the stylistic direction as we finalized our individual features. The challenge was to create a sense of consistency while working separately and super-fast.

 

Once we’d finalize a feature, we’d host a hand-off session with Eng and answer any of their questions. Then, we’d UAT the features completed by Eng. If revisions were needed, each designer would work directly with the engineer implementing the feature to make those changes live, in 20 min to 1h UAT work sessions.

HI-FI + HANDOFF

After a couple iterations of wireframing and frequent XFN reviews, functionality was locked down. Here was the kicker: because of our tight timeline, my design partner (who owned her own set of features) and I had to come up with the stylistic direction as we finalized our individual features. The challenge was to create a sense of consistency while working separately and super-fast.

 

Once we’d finalize a feature, we’d host a hand-off session with Eng and answer any of their questions. Then, we’d UAT the features completed by Eng. If revisions were needed, each designer would work directly with the engineer implementing the feature to make those changes live, in 20 min to 1h UAT work sessions.